The 7 Critical Needs™

Everything an EOS® Implementer needs to help clients drive Healthy — from the leadership team to the front lines — using just the tools of EOS.

No extra tools required.
"Remember, the answer is in the tools." - Walt Brown

The 7 Critical Needs Survey measures how well your clients use the EOS tools to build a truly Healthy Organization.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

The 7 Critical Needs™

Everything an EOS® Implementer needs to help clients drive Healthy — from the leadership team to the front lines — using just the tools of EOS.

No extra tools required.
"Remember, the answer is in the tools." - Walt Brown

The 7 Critical Needs Survey measures how well your clients use the EOS tools to build a truly Healthy Organization.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

The 7 Critical Needs™

Everything an EOS® Implementer needs to help clients drive Healthy — from the leadership team to the front lines — using just the tools of EOS.

No extra tools required.
"Remember, the answer is in the tools."
- Walt Brown

The 7 Critical Needs Survey measures how well your clients use the EOS tools to build a truly Healthy Organization.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

We know EOS Builds Healthy Leadership Teams.

Now it's time to make the whole organization Healthy!

We know EOS Builds Healthy Leadership Teams.

Now it's time to make the whole organization Healthy!

We know EOS Builds Healthy Leadership Teams.

Now it's time to make the whole organization Healthy!

A monochrome image of a man, identified as a Gino Wickman discussing the Entrepreneurial Operating System (EOS), standing next to a hand-drawn diagram. The diagram shows multiple arrows, representing people and their focus, pointing in conflicting, random directions, illustrating how most organizations lack alignment. The speaker is demonstrating this concept with his hands.

How Do We
Align Human Energy?

We can't get everyone rowing in the same direction if we can't see their oars.

A monochrome image of a man, identified as a Gino Wickman discussing the Entrepreneurial Operating System (EOS), standing next to a hand-drawn diagram. The diagram shows multiple arrows, representing people and their focus, pointing in conflicting, random directions, illustrating how most organizations lack alignment. The speaker is demonstrating this concept with his hands.

How Do We
Align Human Energy?

We can't get everyone rowing in the same direction if we can't see their oars.

A monochrome image of a man, identified as a Gino Wickman discussing the Entrepreneurial Operating System (EOS), standing next to a hand-drawn diagram. The diagram shows multiple arrows, representing people and their focus, pointing in conflicting, random directions, illustrating how most organizations lack alignment. The speaker is demonstrating this concept with his hands.

How Do We
Align Human Energy?

We can't get everyone rowing in the same direction if we can't see their oars.

How Do We
Measure "Healthy"?

You can't drive Healthy without Healthy Data.

"The health of an organization is actually more important than simply being smart."
- Patrick Lencioni

How Do We
Measure "Healthy"?

You can't drive Healthy without Healthy Data.

"The health of an organization is actually
more important than simply being smart."
- Patrick Lencioni

How Do We
Measure "Healthy"?

You can't drive Healthy
without Healthy Data.

"The health of an organization is actually more important than simply being smart."
- Patrick Lencioni

"The Answer Is In The Tools" - Uncle Walt

"The 7 Critical Needs" Are Fulfilled By The EOS Tools

"You can measure 'Healthy.'"
- Walt Brown

• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are being used to build trust.

"The Answer Is In The Tools" - Uncle Walt

"The 7 Critical Needs" Are Fulfilled By The EOS Tools

"You can measure 'Healthy.'"
- Walt Brown

• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are being used to build trust.

"The Answer Is In The Tools" - Uncle Walt

"The 7 Critical Needs" Are Fulfilled By The EOS Tools

"You can measure 'Healthy.'"
- Walt Brown

• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are being used to build trust.

The 7 Critical Needs Framework

Built on the Universal Needs of Every Employee

1. To Belong

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

People must know what you are asking them to buy-in to. When they believe they commit.

3. To Be Accountable

People do their part when they know what's expected and given ownership of their roles.

4. To be Measured

People disengage in the absence of clear, fair measurement.

5. To be Heard

When people stop speaking up, truth disappears & performance follows.

6. To be Developed

Development isn’t just about promotions; it’s about purpose and progress.

7. To be Balanced

Balance sustains performance. Burnout destroys it.

You Don't Need New Tools — Just a New Lens

EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.

The 7 Critical Needs Framework

Built on the Universal Needs of Every Employee

1. To Belong

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

People must know what you are asking them to buy-in to. When they believe they commit.

3. To Be Accountable

People do their part when they know what's expected and given ownership of their roles.

4. To be Measured

People disengage in the absence of clear, fair measurement.

5. To be Heard

When people stop speaking up, truth disappears & performance follows.

6. To be Developed

Development isn’t just about promotions; it’s about purpose and progress.

7. To be Balanced

Balance sustains performance. Burnout destroys it.

You Don't Need New Tools — Just a New Lens

EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.

The 7 Critical Needs Framework

Built on the Universal Needs of Every Employee

1. To Belong

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

People must know what you are asking them to buy-in to. When they believe they commit.

3. To Be Accountable

People do their part when they know what's expected and given ownership of their roles.

4. To be Measured

People disengage in the absence of clear, fair measurement.

5. To be Heard

When people stop speaking up, truth disappears & performance follows.

6. To be Developed

Development isn’t just about promotions; it’s about purpose and progress.

7. To be Balanced

Balance sustains performance. Burnout destroys it.

You Don't Need New Tools — Just a New Lens

EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.

In This Free Training Webinar:

  1. See exactly where the 7 Critical Needs™ fit within a pure EOS® Implementation.

  2. Learn how to connect your Survey results directly to the pure EOS Tools you already use.

Walk away ready to teach and facilitate The 7 Critical Needs ™ as a Trust Builder.

In This Free Training Webinar:

  1. See exactly where the 7 Critical Needs™ fit within a pure EOS® Implementation.

  2. Learn how to connect your Survey results directly to the pure EOS Tools you already use.

Walk away ready to teach and facilitate The 7 Critical Needs ™ as a Trust Builder.

In This Free Training Webinar:

  1. See exactly where the 7 Critical Needs™ fit within a pure EOS® Implementation.

  2. Learn how to connect your Survey results directly to the pure EOS Tools you already use.

Walk away ready to teach and facilitate The 7 Critical Needs ™ as a Trust Builder.

Unlock the Full Potential of EOS by
Measuring & Optimizing Organizational Health

- Measure the Healthy part of Vision, Traction, Healthy

- Unlock the "Healthy" side of Lencioni’s Health & Smart equation.

- Create true employee buy-in from the leadership team to the front line.

- Unlock the full potential of the EOS tools you already teach.

- Transform your clients into truly healthy, cohesive, and high-performing organizations.

Unlock the Full Potential of EOS by
Measuring & Optimizing Organizational Health

- Measure the Healthy part of Vision, Traction, Healthy

- Unlock the "Healthy" side of Lencioni’s Health & Smart equation.

- Create true employee buy-in from the leadership team to the front line.

- Unlock the full potential of the EOS tools you already teach.

- Transform your clients into truly healthy, cohesive, and high-performing organizations.

Unlock the Full Potential of EOS by
Measuring & Optimizing Organizational Health

- Measure the Healthy part of Vision, Traction, Healthy

- Unlock the "Healthy" side of Lencioni’s Health & Smart equation.

- Create true employee buy-in from the leadership team to the front line.

- Unlock the full potential of the EOS tools you already teach.

- Transform your clients into truly healthy, cohesive, and high-performing organizations.

Fix the Flat & Turn
EOS Compliance Into Organization-Wide Buy-In

- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.

- Flip the script, reverse the frustration of employees who are compliant but not truly bought-in.

- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.

- Prevent your clients from missing the full promise of running on EOS.

Fix the Flat & Turn
EOS Compliance Into Organization-Wide Buy-In

- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.

- Flip the script, reverse the frustration of employees who are compliant but not truly bought-in.

- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.

- Prevent your clients from missing the full promise of running on EOS.

Fix the Flat & Turn
EOS Compliance Into Organization-Wide Buy-In

- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.

- Flip the script, reverse the frustration of employees who are compliant but not truly bought-in.

- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.

- Prevent your clients from missing the full promise of running on EOS.

Headlines

Trusted by Implementers. Proven in EOS-Run Companies.

The 7 Critical Needs™ bring "Healthy" to life across the whole organization.

Headlines

Trusted by Implementers. Proven in EOS-Run Companies.

The 7 Critical Needs™ bring "Healthy" to life across the whole organization.

Headlines

Trusted by Implementers. Proven in EOS-Run Companies.

The 7 Critical Needs™ bring "Healthy" to life across the whole organization.

EOS & The 7 Critical Needs

“The 7 Critical Needs remind me of Daniel Pink's work in "Drive" around ' Mastery, Autonomy, and Purpose.' EOS makes self-managing businesses possible by giving every single person to an opportunity to master and hone a craft. They have a sense of autonomy. In their self-direction, they can pursue that, make an impact, and feel it”
- Mark O'Donnell

EOS & The 7 Critical Needs

“The 7 Critical Needs remind me of Daniel Pink's work in "Drive" around ' Mastery, Autonomy, and Purpose.' EOS makes self-managing businesses possible by giving every single person to an opportunity to master and hone a craft. They have a sense of autonomy. In their self-direction, they can pursue that, make an impact, and feel it”
- Mark O'Donnell

EOS & The 7 Critical Needs

“The 7 Critical Needs remind me of Daniel Pink's work in "Drive" around ' Mastery, Autonomy, and Purpose.' EOS makes self-managing businesses possible by giving every single person to an opportunity to master and hone a craft. They have a sense of autonomy. In their self-direction, they can pursue that, make an impact, and feel it”
- Mark O'Donnell

Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life

Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life

Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life